Sedulo Corporate Finance is pleased to have advised viral marketing company Wooshii Limited on their incoming investment from listed Swedish entity Getupdated Internet Marketing AB.
The deal sees the Swedish firm take 25% of the share capital of the business with options to acquire further shares in the future. The vendors were the management team who remain in situ to drive the company forwards following the investment.
The Sedulo team led by Paul Cheetham sourced the investment before advising on structure and negotiating deal terms.
Wooshii, who aim to match video makers with prescribed budgets of clients through its online portal, will add to the core range of services already offered by the Getupdated Group.
Founding partner of Wooshii, Fergus Dyer-Smith added
As part of the Getupdated Group, Wooshii will get the marketing leverage needed for a broad commercialisation of a unique set of video expertise and services.
Working alongside Sedulo on the advisory side was North West law firm Brabners Chaffe Street.