On 23 March 2013, the highlight of the Once Upon A Smile charity calendar was unleashed upon a 500+ strong crowd of famous faces and the general public as the Grand Ball 2013 took centre stage at The Point, Lancashire Cricket Club.
Attendees of last year’s marquee event may have had an inkling as to the scale of the entertainment that was in store but no-one could have been prepared for the evening that was unfolding before their very eyes.
Vince Miller, father of charity co-founder Danny Miller, reprised his role as compere for the evening and introduced acts such as Lemar, X Factor’s Carolynne Poole, upcoming urban group (and stars of Britain’s Got Talent) The Mend as well as many more as guests enjoyed a red carpet night of champagne receptions, glamorous guests, good food, raffles, auctions, and all for a great cause.
Sedulo were out in strong force and we were also delighted to thrust our client, Simon and Simon, into the spotlight by organising for them to dress some of the stars of the evening, including the likes of Eastenders actor and Dancing On Ice runner-up, Matt Lapinskas, and former Shameless star, Elliott Tittensor.
The event itself garnered huge press attention, with features of the evening being run in the The Sun, Daily Mail, Manchester Evening News, Reveal and Now Magazine to name just a few., as well as numerous mentions across social media.