The Lovern Foundation has been set up by Sir Alex Fergusons Grandson, Charlie, and daughter in law, Nadine. After suffering a horrific car crash Charlie spent many months inside Alderley Hey hospital with little to do. On recovery Charlie thought it would be a great idea to raise money to purchase toys and gifts for children facing a similar ordeal. The charity was launched in late November 2011 and has already featured on ITV’s ‘This Morning’. We wish them both all the best in this charity inspired by an amazingly mature young man.
Sedulo have also assisted in the setup of Once Upon A Smile a charity set up by a number of people from the world of television and aims to provide assistance to children who unfortunately within the family have another child with illness.