Posted: 14 / 04 / 2022
Starting life as a shop in the small town of Little Sutton in 2017, the Perfect Getaways brand has overcome the turbulence of two COVID-hit years to arrive at sunnier destinations as the travel industry regains momentum following the end of pandemic restrictions.
Set up by Nicola and David Palmer, and backed by investment from Sedulo, Perfect Getaways quickly grew from one shop to five by January 2019 through the introduction of a unique concept. ‘Your Holiday Starts Here’ is the promise that entering a Perfect Getaways shop should feel like the start of your holiday, and it is this concept that was the Sedulo investment funded to help the company to grow.
With COVID devastating the travel industry in February 2020, Perfect Getaways restructured their business so staff were able to trade from home and utilise different business sources to sell holidays every day, even when no one could go on holiday anywhere.
Throughout the two years of COVID restrictions, the company made no redundancies and took the opportunity to completely refurbish all shops whilst premises were closed, reopening after restrictions were lifted with new, chic, concept stores that included gin & prosecco bars with 15 different flavoured gins, beer on draft, flower walls, arcade machines, play areas and overflowing sweets.
As restrictions have eased in January this year, they have been in a strong position to continue their growth with the opening of a new shop in Douglas, Isle Of Man, and the acquisition on a tailor-made appointment-only business, Above & Beyond. Perfect Getaways now has shops in Neston, Little Sutton, Liverpool, Birkenhead, St Helens and the Isle Of Man, as well as, their tailor-made Above & Beyond office in Brimstage, Wirral.
With the support of Sedulo, the company aims to take the ‘Your Holiday Starts Here’ concept forward and grow to 10 Perfect Getaways travel agencies and two Above & Beyond offices by the end of 2023.