Sedulo set up Once Upon a Smile charity on behalf of celebrity soapstars

Sedulo have recently been appointed to set up the new charity, Once Upon a Smile, on behalf of Emmerdale’s Danny Miller and Doctors and Casualty actor Daniel Jillings.

Once Upon A Smile is a charity which will stage celebrity football matches in order to raise money for the families of critically ill children. The charity will provide respite services to families, such as recuperative holidays and breaks from providing round the clock care.

The charity is supported by a large number of former professional footballers, aswell as famous faces from TV soap and drama series.

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