Posted: 04 / 11 / 2022

How two young lads from Liverpool started the multi-million-pound sportswear brand Montirex, in under three years.


In this episode of Taking Care of Business, Paul Cheetham-Karcz sits down with the founders of Montirex: Daniel Yuen and Kieran Riddell-Austin.

They discuss where the idea for Montirex came from, and how they’ve built the business from the ground up. The duo also recall how the business began while they were both in full-time employment, why they both ultimately wanted to work for themselves and what challenges they had to overcome to achieve that goal.

In this episode:

  • 05:30 – How the idea of Montirex was born
  • 09:45 – When did they know they were on to something?
  • 12:50 – Increasing the product range
  • 14:10 – Getting into Footasylum
  • 16:32 – Asking for a loan
  • 19:03 – Leaving full-time employment to be self-employed
  • 19:53 – Bringing on their first employee
  • 23:16 – How did they accelerate going into their 2nd year?
  • 25:38 – Is influencer marketing still worth it?
  • 28:27 – Going into their 3rd year of business
  • 29:53 – Dealing with the challenges and stresses of running a business
  • 36:05 – How the business is structured today
  • 40:25 – Leading a team in business
  • 43:50 – Looking to the future and selling internationally
  • 46:50 – Breaking into America
  • 47:24 – Advice for starting a business: “Do it and don’t look back.”

Listen, subscribe and review now on Apple PodcastsSpotify and more, or tune in for the clips on Instagram, LinkedIn, Twitter, Facebook and YouTube.



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