What is Crowd Funding?
Crowd funding has emerged as a genuine alternative to traditional finance over recent years.
The concept matches hundreds of individuals with a company to bridge a funding requirement with investors setting their own parameters for lending.
The idea here is that individuals can spread their risk by lending small amounts to lots of businesses to ensure a decent return on their investment portfolio.
Businesses on the flip-side get access to quick funding without the need for a lengthy application process. One of the larger UK providers is Funding Circle with c£210m + of funding provided through the site since inception.