Posted: 02 / 12 / 2020

Through no fault of their own, half a million UK children live in poverty and wake up at Christmas to find Santa hasn’t visited. Every year our Toy Appeal teams up with charities and carers to help stop that from happening and this year it’s needed more than ever.

In 2019 – hosting three events in both Manchester, Leeds and London – sponsors, Sedulo staff, friends and charities combined to create the Toy Appeal and a reverse-style grotto where children gifted Santa with a sack of presents to pass on to another child less fortunate than themselves.

With the help of those people, we managed to gift over 3,000 presents to 254 children, and this year we’re going bigger!

We’re supporting over 400 children in Manchester, Leeds, London and Liverpool by partnering with local charities and carers to reach those who are experiencing difficult circumstances or living conditions out of their control.

Of the importance of the Appeal, Sedulo Managing Partner, Paul Cheetham-Karcz, says:

We have been doing our Toy Appeal for almost 10 years now and each year it gets bigger than the last. In almost all cases of the children we support, they wouldn’t be getting a single present on Christmas day if it wasn’t for this appeal, that thought is heart-breaking.

It’s an initiative I am very proud of, organising and distributing around 3,000 bespoke presents isn’t an easy task, and I would just like to thank all the clients and the team here at Sedulo for coming together to do something good in the community. In my opinion, all businesses should seek ways in which they can contribute to the communities they exist in, and this is just one of how we take our social responsibility seriously.

Our goal is to help families hit hardest at this time of year. Through sponsorship, supporters simply select a child from our lists based on their name, age and interest, whether it be a favourite toy, book or colouring set.

Sponsors then wrap, label and deliver gifts to our offices in Manchester, Leeds, London and Liverpool where we host a festive-themed reverse grotto event.

You can learn more about how our Christmas Toy Appeal works here.

New this year – The Christmas Toy Appeal lands in Liverpool.

For the first time, our Christmas Toy Appeal has made its way over to our new home in Liverpool.

We’re extremely proud and grateful to be partnering up with Liverpool-based law firm, CEL Solicitors, for the Liverpool leg of the Christmas Toy Appeal.

The CEL team are working side-by-side with us to find the charities who need our support most and find sponsors for all of those children.



To get involved, head to ➞